Introduction about Big Data: Why people are conscious?

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about big data

about big data

In the past decade, “big data” has become one of the most talked-about topics in the business world. What actually Introduction about big data is?

Definition of BIG DATA:

There is no universal bid data definition, but in general it refers to data sets that are too large or complex for traditional data processing and analysis tools to handle.

John Mashey coined the term “big data” as most of the research says but it is not confirmed who exactly coin the term.

Introduction about Big Data
John Mashey, Menlo Park, California, 2015.

Pic Credit: Face of Open Source

 Some people say that the term big data was invented in 2005 but there is no one-size-fits-all history.

At its simplest, big data is a catch-all term for the massive volume of digital data that businesses generate every day. But it’s more than just an amount; it’s also about the velocity, variety, and veracity of that data. In other words, not only is there a lot of it, but it’s also coming in from a lot of different sources, and it can be tough to know if it’s all accurate.

Introduction about Big Data

It has the potential to help businesses make better decisions by giving them access to previously untapped insights. But it also comes with a lot of challenges, like how to store and analyze all that data, and how to make sure it’s all accurate. But regardless of its challenges or quality, big data has the potential to help organizations uncover hidden patterns, correlations, and insights which will help to make better decisions and improve business operations. That’s why big data has become such important.

Despite the challenges, big data is only going to become more dominant.

What are the benefits of big data?

In the past decade, big data has become increasingly important to businesses, organizations, and governments. This is largely due to the fact that big data can be used to solve a variety of problems and make better decisions.

Some of the most common ways that big data is presented currently:

Some big data sets may be structured, like a database of customer information, while others may be unstructured, like social media posts or weblogs. And some big data is “clean,” meaning it’s well organized and easy to work with, while other big data is “dirty,” meaning it’s messy and difficult to use.

Applications of Big Data:

There is no doubt that big data is becoming increasingly important in today’s world. Organizations are using big data to gain insights into their customers, operations, and even the economy. Here are some ways that big data is currently being used:

Enrich customer service

Organizations are using big data to improve customer service by understanding customer preferences and needs better. This information can be used to customize the products and services that are offered to customers, as well as the way in which they are delivered.

Introduction about Big Data

Escalating marketing efforts

Big data is also can be used to enhance marketing efforts. By understanding customer behavior, organizations can better target their marketing campaigns and improve their overall effectiveness.

Retailers are using big data to better understand their customers and what they want. By analyzing customer data, retailers can stock their shelves with the products that their customers are most likely to buy. They can also use data to identify trends and make predictions about future customer behavior.

Introduction about Big Data

Enhancing decision-making:

Big data can be used to support better decision-making in a variety of ways. For example, it can be used to understand the impact of different decisions and identify risks and opportunities.

Introduction about Big Data

Prevention of fraudulent activity:

Banks and other financial institutions are using big data to detect fraud and prevent money laundering. By analyzing large data sets, banks can identify patterns that may be indicative of false activity. This helps them to protect their customers and their own bottom line.

Introduction about Big Data

Track of Disease:

Governments are using big data to keep an eye on the increase of disease and identify potential health threats. By analyzing data from sources like hospital records and social media, government agencies can identify patterns and trends.

What are the challenges of big data?

Big data has been a buzzword in the business and technology worlds for years now, and for good reason. The challenges of big data are numerous and varied, but they can be boiled down to a few key points.

First and foremost, the sheer volume of data that must be collected and processed is daunting. With more and more businesses and individuals generating ever-larger amounts of data, the challenge is to find ways to store, manage, and analyze it all effectively.

The second big challenge is the variety of data types that must be dealt with. In the past, most data was in the form of structured data that could be easily stored in traditional databases. But now we also have to contend with unstructured data such as social media posts, email messages, video and audio files, and more. As a result, this data is often more difficult to store and analyze.

Finally, the need for specialized hardware and software, and the need for skilled personnel who know how to work with big data sets

Disadvantages of Big Data:

There are a few disadvantages of big data however it doesn’t affect the importance of big data.

Difficult to manage:

It can be a tough task to manage and process large data sets but still, it is important.


Big data can be overwhelming and challenging to analyze.

Hard to Integrate:

It is difficult to integrate big data with existing systems and databases.


The hurdle to securing big data is one of the challenges.

Examples of Big Data:

Some common examples of big data are given below including machine data and sensor data.

Social media data:

Social media data can be used to track and predict trends.

Web data:

Big data Scientist uses web data to better understand customer behavior.

Machine Data:

Industries use big data to improve their processes.

Each of these data sets has the potential to provide insights at scale. Because the term “big data” can be overwhelming, the benefits of harnessing these large data sets are clear. By leveraging big data, organizations can gain a competitive advantage, drive operational efficiencies, and improve decision-making.

AI (Artificial Intelligence) and Big data work together to gain more. However, scientists fed the data into the AI system to enhance its knowledge as a result AI will perform its task and reduce the need for manpower.

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